Become the Firm
AI Recommends.
Today, prospective clients ask AI to recommend a lawyer before they ask Google. Most law firms lack the technical signals required to be cited — making them invisible at the crucial decision moment.
Check Your Firm’s AI Visibility ↓
100% confidential diagnostic • 10-day delivery • Partner-ready executive briefing
Search has changed.
We fix the two things costing you clients.
AI Search
When high-value prospects ask AI for a lawyer, ChatGPT recommends your competitors — making your firm invisible at the crucial decision moment.
We engineer your firm's digital footprint and structured data so LLMs recognise, trust, and cite your practice as the premier regional authority.
You claim early market share inside AI search before your competitors realise they've been displaced.
Google Ads
Your current ad spend is being wasted on broad searches, tire-kickers, and out-of-bounds cases that your intake team rejects.
We rebuild your campaigns specifically around high-intent legal queries, practice-area routing, and high-converting intake landing pages.
You eliminate wasted ad spend and ensure every dollar directly drives qualified, signed client matters.
Search ownership compounds your revenue.
AI Search builds market authority where prospective clients start their research, and Google Ads capture immediate intent when those same clients are ready to instruct a firm.
You've built a strong firm.
You receive a comprehensive Strategic Audit Report and a 20-minute Executive Video Briefing detailing your firm's current AI visibility across ChatGPT, Gemini, Perplexity, and Claude. This includes:
- Cross-Engine AI Benchmark: See exactly where your firm ranks, and where you are invisible, across all major LLM platforms.
- Head-to-Head Competitor Analysis: Nominate two direct competitors to uncover why AI recommends them over you.
- Technical Gap Analysis: Get an actionable breakdown of the technical, structural, and content gaps holding back your citations.
- Prioritised Action Plan: A clear, step-by-step roadmap showing your partner committee how to bridge the gap and claim regional market share.
Why Start Here?
This diagnostic is the essential first step before committing further budget to content, web development, or agency retainers. It ensures your firm is building on a technical foundation that AI engines can actually parse, trust, and recommend.
Book a discovery call.
A structured 20-minute preliminary exchange to review your target practice areas, gather initial diagnostic facts, and identify where your firm is losing AI search share.
with the Founder →
What happens after you engage us.
- Custom Prompt Matrix Execution: We run your practice through a specialised matrix of 50+ high-intent regional prompts across ChatGPT, Gemini, Perplexity, and Claude.
- Entity & Citation Graph Audit: We audit your firm's current digital footprint—checking unstructured mentions, bar listings, legal directories, and local media to pinpoint why LLMs ignore your practice.
- Deliverable & Benchmark Session: A 20-minute recorded video walkthrough and written report detailing your exact AI Voice-Share percentage against your market and top two regional competitors.
- Implementation Options & Roadmap Review: We deliver a prioritised action plan with zero execution lock-in. Choose to implement in-house, brief your existing team, or seamlessly transition into MTM’s Stage 02 build.
- Structured Data & Schema Injection: We implement advanced Schema.org legal markup across your practice area pages (Attorney, LegalService, areaServed, knowsAbout) so AI web scrapers cleanly parse your expertise.
- Authority & Entity Contextualisation: We restructure author bios, partner profiles, and case history pages into structured knowledge nodes that LLMs use to verify expertise and ground citation confidence.
- High-Intent Ad & Intake Reconstruction: We pause wasteful broad campaigns and rebuild your Google Ads infrastructure around high-intent, practice-area-specific keywords paired with dedicated, high-converting legal intake landing pages.
- Transitional Governance: Month 1 focuses strictly on foundational code and ad setup. Ad efficiency begins improving immediately, while AI citation indexing ramps up over a 60-to-90-day cycle.
- Citation Graph Expansion: LLM search optimisation compounds. Content, entity references, and digital PR signals established in Month 2 begin actively surfacing as live citations inside AI Search outputs by Months 3–6.
- Closed-Loop Ad Optimisation: We connect campaign optimisation directly to your firm's real intake conversion data, continuously refining bid strategies to lower your Cost Per Signed Matter.
- Compounding Citation Growth: As your firm's entity graph strengthens with major LLMs, content published earlier keeps generating fresh AI citations on its own, widening the gap for competitors who start the process later.
- Monthly Prompt Re-Testing: We re-run your prompt matrix monthly to track voice-share movement, citation frequency, and topical presence across all four major AI engines.
- Model Algorithmic Adaptation: As OpenAI, Google, Anthropic, and Perplexity update their retrieval models, we adjust your underlying technical architecture to protect your visibility and keep your firm competitively positioned.
- No-Fluff Executive Reporting: You receive a streamlined, plain-English monthly report focused solely on the metrics that matter to managing partners: AI Voice Share Growth, Topical Presence (how strongly AI associates your firm with your practice areas), and Qualified Enquiries Generated.
- Ethics & Regulatory Checkpoints: Continuous review to ensure all ad copy and landing page messaging remain strictly compliant with local advertising regulations (ABA in the US, Uniform Law in AU, Conduct Rules in NZ).
Built specifically for law firms.
Not a generic agency.Most marketing agencies sell Google Ads or SEO as generic line items in a long menu of services. At MTM, law practices are our primary focus. AI Search (also known as Generative Engine Optimisation) and high-intent Google Ads serve as the core entry point for everything we build.
We operate the way a senior legal practice does: senior partners lead every engagement, taking direct accountability for your firm’s market leadership. Whether engineered around an initial AI diagnostic or a full digital transformation—including legal brand positioning, high-converting practice websites, and partner content—you get complete strategic focus, deep regulatory compliance, and proven legal intake systems. Never a junior account manager and a monthly PDF.
Sean Hofer
Sean brings over two decades of enterprise digital strategy, channel leadership, and commercial law alignment to MTM. Prior to founding MTM, he served as Head of External Sales at Yellow NZ, directing a national sales channel across ten offices during a period of massive digital transformation. His career includes managing GM-level content strategy and online advertising in London. Sean holds qualifications in Commerce, Information Systems, and Commercial Law from Rhodes University.
- 20+ Years Enterprise Digital Strategy & Content Experience
- Commercial Law & Info Systems Qualification (Rhodes University)
- Former Head of External Sales Yellow NZ (10 National Offices)
- 7+ Years Running MTM — Early Pioneer in AI Search
What partners usually ask.
You receive a comprehensive diagnostic mapping your firm's current AI search visibility across ChatGPT, Gemini, Perplexity, and Claude—benchmarked directly against two nominated regional competitors. You get a full technical and content gap breakdown, alongside a recorded 20-minute executive video briefing and written summary designed specifically to share with your partner committee.
Traditional SEO focuses on keyword density and backlink volume to rank in Google's blue links. GEO focuses on entity structured data, digital authority signals, and citation graphs. This ensures LLMs recognise your partners as trusted domain authorities when potential clients ask AI for direct legal recommendations.
The $2,500 Audit is a standalone diagnostic—it doesn't require you to replace your current setup. Many firms order our audit to uncover blind spots their current agency is missing. If you choose to work with us long-term, we can either handle execution directly or provide the technical roadmap for your internal team to deploy.
We specialise in the legal sector. All content architecture and ad campaigns are engineered to strictly comply with jurisdictional advertising regulations—including ABA Model Rules in the US, state Legal Profession Uniform Laws in Australia, and Law Society Conduct Rules in New Zealand. We never make unverified success claims or use non-compliant prompts.
Zero billable hours for the audit. Once you submit your firm and competitor URLs, our team handles 100% of the diagnostic work and delivers your executive briefing within 10 business days.
For ongoing management, partner involvement is minimal and streamlined: we require a brief review and sign-off on strategic content assets before they go live, followed by a monthly 30-minute executive check-in to review qualified lead volume and AI voice-share growth.
Not necessarily, though they compound each other's results. AI Search builds pre-trust and market authority when prospective clients begin their research, while Google Ads captures immediate intent when they are ready to instruct a firm. Our $2,500 Audit will reveal which channel represents your biggest immediate growth opportunity.